FAMACOLOR: An industrial player committed to promoting “Made in Morocco”

FAMACOLOR: An industrial player committed to promoting “Made in Morocco”

Under the enlightened impulse of His Majesty Mohammed VI, the Kingdom of Morocco has made sustainable development a real social project and a new development model. This is the logic behind FAMACOLOR, which launched Casa-Fibre, its recycling unit in 2017.

Pioneer among Moroccan companies to respond to the call of His Majesty King Mohammed VI at COP 22, FAMACOLOR created in 2017, the first unit for the recycling and recovery of local PET plastic waste for the production of Staple Polyester Fiber padding.

This high-performance industrial unit based in Berrechid, and whose brand is CASA FIBRE, is a real national pride in the industry sector, thanks to its high-tech equipment, its reliable traceability system, its production capacity more than 15,000 Tons (T) of discontinuous Polyester Fiber, its production system based on a continuous improvement approach, its rigorous quality control, its storage area of ​​more than 3000 m2, its controlled logistics which allows the delivery of goods in all regions of Morocco.

Consolidation and strengthening of the Moroccan circular economy

FAMACOLOR, on the environmental level, contributes to the preservation of the environment thanks to its recycling volume of 330 million PET plastic bottles/year, or at least 10,000T of PET bottle waste. In other words, FAMACOLOR contributes to reducing the carbon footprint by less than 100,000 kg of CO2/Day.

FAMACOLOR has invested 120 MDH in the creation of more than 160 direct jobs and more than 12,000 indirect. Also, it collaborates with many associations and cooperatives for the collection of plastic waste from all regions of Morocco, such as the Mohammed VI Foundation for the protection of the environment.

The company intervenes effectively in the consolidation of the circular economy in Morocco. It meets the needs of the local market with its production volume of 6700 T/Ande Staple Polyester Fiber, with a possibility of reaching 15,000T if the cost of energy and electricity and those of taxation and rights of customs and labor are favorable.

It is in this sense that we started a year ago, a 2nd very ambitious NOVIMAT project, recycling textile waste, generated by the Moroccan clothing industry, in order to valorize this raw material, which previously was sent either to the public dump or burned, with a high cost for our economy. This project has been from the beginning, supported and supported by UNIDO’s Switchmed program. It was chosen as one of the 2 pilot projects which should benefit from international expertise in terms of technical and marketing support, to ensure a profitable start fairly quickly, with a minimum of technical and commercial start-up problems.

Our subsidiary NOVIMAT, has already signed for 3 months, a support agreement with UNIDO, which formalized the support of this international organization, and has made it possible to launch several actions, planned for the next 12 months.

Our NOVIMAT project, which required an overall investment of about 20 million DH, received the agreement of a subsidy from Maroc PME. The equipment for this project is being installed. This project should be able to process approximately 2,000 tons of raw waste annually, and obtain approximately 1,800 tons of finished products, with the recruitment of 35 people, consisting mainly of technicians and technical and marketing managers, and this in full operation. This project, once operational, should be able to obtain mainly nonwoven products for several national economic sectors, namely felt for bedding, felt for thermal and sound insulation of buildings, nonwoven sheets for the automotive, as well as other industrial uses.

On the same note, the activation of Law 47-09 promulgated since 2009, which has had no real effect, for lack of implementing texts, which should require property developers to provide good thermal and sound insulation, to all new buildings, and that our products will have to respond to them with a very competitive cost for the national economy. The same goes for the expectation of a law on existing buildings, providing for attractive subsidies, like in European countries.

Many obstacles to complete emancipation

National leader in the promotion of the product Staple Polyester Fiber, FAMACOLOR in its desire to contribute to the development of Made in Morocco, is experiencing many obstacles. Since 2017, this Moroccan Success Story and the local industry have suffered and been penalized by very low customs duties on the import of Polyester Fiber of around 2.5% which favor the foreign product to the detriment of the local product. Added to this situation is the problem of raw materials due to the delay in setting up structured landfills equipped with a modern sorting system in all the cities of the Kingdom (out of 30 landfills, only 15 in the process of being structured with 3 sorting centres).

It is for these reasons that FAMACOLOR pleads with the competent authorities, so that this budding industry of theirs is preserved. The Group wants a supply of raw materials, so that the production capacity can reach 60,000 T/Yr, instead of the current 30,000 T/Yr. This, through the establishment of modern sorting centers in the cities of Morocco, by accelerating the installation of the 15 scheduled sorting centers, in addition to the 14 already existing. As well as the mandatory application of the Polyester Fiber Standard (NM 05.02.040), while launching the revision of it through IMANOR, like international standards.

The 3th legitimate request concerns the ban on the export of Flakes (CODE 39 07) regardless of the degree of impurity and the adoption of a Flakes Standard with mandatory application of the amendment to Ministerial Order 98.16 appearing in the Official Bulletin (BO) N° 6434 dated 08/01/2016 to include nomenclature 39.07. FAMACOLOR hopes to encourage SMEs and VSEs working in the recycling and recovery of plastic waste, in particular by accelerating the application of the national program for a green ecosystem, following the example of cement manufacturers; as well as a review of import duties for staple polyester fiber, as the current 2.5% is not at all reasonable and penalizes local operators, increasing them by at least 30%.

In addition, the company would like to see the Extended Producer Responsibility (EPR) project come to fruition in the collection of PET plastic waste and hand it over to the industrial operators concerned. FAMACOLOR calls for a strengthening of the skills of human resources (via ANAPEC and OFPPT) working in the recovery of waste, and hopes for the establishment of industrial zones dedicated to the recycling of PET plastic waste by the State.

Finally, the last request from FAMACOLOR refers to the development of public/private partnerships in the collection and sorting of PET plastic waste, in landfills, in favor of industrial operators of polyester fiber.

If taken into account, these demands will have positive consequences on the environment, the nascent industry, as well as the trade deficit, in order to strengthen Morocco’s circular economy.

Commitments of a corporate citizen

As a corporate citizen, FAMACOLOR will undertake to increase the quantity of recycled waste by 100% in 3 years, i.e. 20,000T instead of 10,000T, a gain in currency of 85 MDH more for a single industrial operator. Thus the trade deficit related to staple polyester fiber will decrease by 30% equivalent to 170 MDH.

In addition, the company is committed to increasing the employment rate by around 20%. This means that 25 new jobs will be created. Something that will encourage new operators to invest in green sectors.

However, this intense work would be in vain, if the State does not commit to strengthening efforts to support and protect this nascent industry, Morocco could lose an opportunity for self-sufficiency of a raw material necessary for the industry. stuffing swallows.

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